If Dale Carnegie were alive today, navigating the hyper-connected, data-driven world of 2025, he’d likely have one key observation: the way we sell hasn’t evolved fast enough for the world we live in.

Carnegie believed that building genuine relationships and understanding human behavior were the cornerstones of successful sales. But in today’s landscape — with endless outreach tools, CRM platforms, AI-driven analytics, and overwhelmed buyers — expecting one salesperson to handle everything from cold outreach to closing deals is not just outdated. It’s counterproductive.

The Case for Splitting the Sales Process

Sales today is more complex than ever. One half of the process is attention-getting — identifying the right people, starting conversations, and warming up cold leads. The other half is value-creating — understanding deep needs, presenting solutions, and closing deals.

Trying to do both as one person, day in and day out, fragments focus and dilutes performance. If Carnegie saw this, he’d probably say: “You can’t build relationships at scale by treating every buyer like a transaction.” And he’d be right.

Part 1: Prospecting and Lead Warm-Up

This stage is about outreach, relationship initiation, and trust-building. It requires a marketer’s mindset, a researcher’s curiosity, and the patience to start conversations, not push pitches. It’s where specialists — often called SDRs (Sales Development Reps) — thrive.

Part 2: Negotiation and Closing

Once a lead is ready to talk solutions, that’s where a skilled closer steps in. This is no longer about grabbing attention — it’s about guiding decisions, solving problems, and creating long-term value. It demands deep product knowledge, strategic thinking, and emotional intelligence.

Why It Works in 2025

Modern buyers are more informed and more distracted than ever. The tools we use may be digital, but the relationships we build still rely on trust — just like in Carnegie’s time. Splitting the sales process allows each team member to go deeper into their role, create better experiences, and ultimately, close more business.

If Dale Carnegie were building a sales team today, he’d leverage every modern tool available — but he’d still divide the process to make it more human, not less.

What do you think?

P.S: Check out our services, we’re sure YOU’ll find something that will help YOUR BUSINESS!

Creating a Successful PPC Campaign in the fast-paced world of digital marketing isn’t just about clicks and conversions. It is about creating a real, measurable experience and value for our clients. At PPC01, we take pride in delivering results that go beyond expectations. Today, we’re excited to share how our PPC expertise helped one of our clients, Doracon, achieve remarkable success in the GTR market.

The Challenge With Creating A Successful PPC Campaign: Standing Out in a Competitive Landscape

Doracon, a growing construction business in GTR, came to us with a clear goal: to increase their online visibility, drive high-quality leads, and boost sales in the GTR market. At a time of fierce market forces (expensive credits, stiff competition and high advertising prices) a clear strategy was needed. As a company specializing in PPC campaigns, we knew that a well-crafted, data-driven approach could make all the difference. Our mission was clear: to create a PPC campaign that would position Doracon ahead of the competition, on a modest budget. And of course, all of that with maximal ROI for Doracon.

Our Strategy: Precision Targeting and Data-Driven Optimization

1. In-Depth Market Research
   Before launching any campaigns, we conducted thorough research to understand Doracon’s target audience, competitors, and industry trends. We identified key demographics, geographic hotspots, and the most relevant keywords to ensure our campaigns would resonate with the right audience.
2. Tailored Ad Copy and Creative
   We crafted compelling ad copy that highlighted Doracon’s unique value proposition. By focusing on their strengths (quality, affordability and customer service) we ensured their ads stood out in a crowded marketplace. We also designed eye-catching visuals that aligned with Doracon’s brand identity.
3. Geo-Targeting for GTR Audiences
   Since Doracon’s focus was on the GTR market, we leveraged geo-targeting to ensure their ads were shown to users in specific regions. This allowed us to allocate budget efficiently and focus on neighborhoods with the highest potential for conversions.
4. A/B Testing for Continuous Improvement
   We ran multiple A/B tests on ad copy, visuals, and landing pages to identify what resonated most with Doracon’s audience. This iterative approach allowed us to refine the campaign in real-time, ensuring optimal performance.
5. Conversion Tracking and Analytics
   To measure success, we implemented robust tracking tools to monitor key metrics such as click-through rates (CTR), cost per click (CPC), and conversion rates. This data-driven approach enabled us to make informed decisions and adjust the campaign as needed.

The Results: A PPC Success Story

The results of our PPC campaign for Doracon were nothing short of impressive:

• Increased Website Traffic: Doracon saw a 300% increase in website visits within the first three months of the campaign.
• Higher Quality Leads: By targeting the right audience, we were able to generate leads that were 40% more likely to convert into paying customers.
• Improved ROI: Doracon’s cost per acquisition (CPA) decreased by 25%, allowing them to maximize their marketing budget.
• Enhanced Brand Visibility: Doracon’s ads consistently appeared at the top of search engine results, boosting their brand recognition and authority in the GTR market.

What Made This PPC Campaign a Success?

Our partnership with Doracon was built on collaboration, transparency, and a shared commitment to achieving results. By combining our expertise in PPC campaigns with Doracon’s industry knowledge, we were able to create a strategy that delivered tangible outcomes.

Key factors that contributed to the success of this campaign included:

• A deep understanding of the GTR market and Doracon’s target audience.
• A focus on data-driven decision-making and continuous optimization.
• Clear communication and alignment on goals between our team and Doracon.

Looking Ahead: Sustaining Success

The success of this PPC campaign was just the beginning for Doracon. As they continue to grow, we’re committed to helping them scale their efforts, explore new opportunities, and stay ahead of the competition. Whether it’s through expanding into new markets, testing new ad formats, or refining their targeting, we’re excited to be part of Doracon’s journey.

Our Two Cents

At PPC01, we believe that every client has the potential to become a success story. By combining strategic thinking, creative execution, and a relentless focus on results, any goal is tangible.

If you’re ready to take your business to the next level with a Successful PPC Campaign, we’d love to hear from you!